Finding the right letting solution for your luxury holiday let

With our level of experience and market knowledge, we’ve developed a valuable skill for matchmaking owners and their properties with the best letting solution for them.

We pride ourselves on giving honest and impartial advice that’s right for you, so we continue to maintain our policy of declining referral fees offered by marketing agents and hosting service providers.  We've never banked an incentive or donated them to charity.

What do you want to achieve from your luxury holiday let?

When thinking about your letting requirements, try to answer the following questions:

• How much flexibility do you want for your own personal use at the property?
• Are you looking to let your property all the time or just for the peak weeks?
• Do you require a reserve price on out of season lets to minimise loss-making bookings?
• Do you want to be directly involved in the administration?

Answering these questions will help you and us understand which letting solution is the best fit for you.

Letting All Year Round

If you want to let your holiday home as much as possible all year round, a niche or long established independent marketing agent is the best fit; such as Perfect Stays, Unique Home Stays and Toad Hall Cottages.  

They have marketing teams with contacts at all the national magazines and other publications, tech teams to maximise social media opportunities and location specific marketing, and they offer much more besides including safety compliance.  

For this more premium service, there is an understandably a premium price, ranging 23% – 30% of the letting fee including VAT.

More Flexibility to use your home yourself

Meanwhile, hosts like HolidayHost or HostandStay offer a lower cost alternative with an average commission of 11%. However, they rely on the online travel agents for marketing your luxury holiday let, such as AirBNB, VRBO and its 20+ platforms including Expedia with an additional fee of 3%.  

The combined fee is around 14%. A host will provide a flexible letting solution, safety compliance, guest and booking management and financial administration.

If you want to use your holiday home yourself and perhaps let your holiday home from 10 up to 30 weeks of the year, then this is likely to be the best fit.

Getting the right fit = Enjoying your letting experience

Getting the right fit is so important because if it’s the wrong fit, your letting experience will not be enjoyable and your property will not achieve the bookings and the financial return that you seek.